- They have a set of guidelines which they must follow when certifying films, but they must regulate with a degree of leniency in order to allow the film to reach as wide an audience as possible.
- They are able to take many other factors into account if they feel that the guidelines point towards a rating that is too high. These are:
- The work itself, eg. the storyline or general themes
- The audience - who the film is targeted at and who will go and see it
- Any moral, educational or artistic merit it may contain
- Its potential to offend
- Possible harm
- Context
- Precedent
These factors are especially important where a film may lie close to the borderline between two ratings
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