The 50's was when we first saw the 'youth' as a social group, who were quickly targeted specifically as consumers.
- The 'X' rating was introduced and incorporated the former 'H' category and excluded children under 16.
- Examples of X rated films are La Ronde (sex themes) and Smiles of a Summer Night (sex references)
- Films such as Rock Around the Clock (1956) drew teenage audiences and caused controversy after there was rioting in some cinemas
- The Wild One (1954) was denied certification for 13 years because of its 'unbridled hooliganism', and Rebel Without a Cause (1955) had to be substantially cut to be shown at X due to its depictions of teen violence
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